Background

Vivid Sydney is the world’s largest celebration of light, music and ideas. Collaborating with Destination NSW we completely redesigned and developed the Vivid Sydney 2018 iOS and Android app.

What we did

With a focus on simplicity and ease of navigation, the app needed to incorporate a personalisation feature, an AR camera to support 2 AR activations, an audio tour feature and a gamification element.

Personalisation

A new personalisation feature allowed users to easily navigate and discover events, tailored to their interests, location and preferred dates.

Augmented reality

A completely new way of interacting with Vivid Sydney, augmented reality extended throughout the 2018 festival. Fitzroy Gardens in Kings Cross was transformed into an ‘Augmented Garden’ of Hidden ARt. Using the app’s AR camera, users were able to unlock 4 new TAFE student artworks each week throughout the festival.

To aid with congestion around the wayfinders, the new AR feature was also used as a festival guide. When near an installation, app users could use the AR camera to locate a floating Vivid Sydney information icon. Upon tapping the AR icon, contextual information about the art was revealed, providing visitors a greater understanding of the meaning behind the installation in front of them.

AR tech Vivid Sydney official app 2018 hidden ARt
AR tech collaborated with Vivid Sydney to create the official app for Vivid Sydney 2018.  Source: Destination NSW

Audio Tour

Collaborating with Destination NSW and the selected Vivid Sydney artists, we produced and recorded 68 audio tours which were integrated into the app.

Gamification

To encourage visitors to explore as much of the festival as possible, the Vivid Sydney app included a gamification feature. Each time a user visited a new precinct, their progress was automatically tracked, and logged as a ‘digital passport stamp’ in their personalised app. Once a user visited any 4 of the 10 festival precincts, they went into the draw to win 1 of 5 Samsung Galaxy S9+ phones.

“Adding mobile-first and immersive experiences to this year’s Vivid Festival has been such a joy. From the start, we shared Destination NSW’s ambition to educate, delight and engage audience in a new way, and I think the addition of augmented reality and game-mechanics in the 2018 app which we redesigned has achieved just that.” – Paul Willey, COO of AR tech

Reviews from app users

“Very useful for roaming the city’s events” – Aivi (Google Play Store)

“The AR camera is really cool!” – Jason (App feedback)

Header photo: Destination NSW