Augmented reality has the potential to revolutionise the travel industry by creating immersive experiences that make travelling more fun, educational and easier to navigate.

Travel can be enhanced by augmented reality (AR) in many ways. Whether it be by removing language barriers, delivering contextually relevant information in an engaging way, or assisting with navigation.

Translation

The ability to translate text immediately right before your eyes is now a reality. Well, an augmented reality. Google Translate is one of the many apps that provides on-screen and real-time translations of foreign text. Whether it helps you make sure you don’t order snails on a menu or park in an illegal zone, AR becomes an important travel tool. It’s as simple as holding a phone up to view the sign and watching the words translate on screen.

Augmented Reality Travel App Google Translate in real time
The Google Translate app can translate in real time, removing language barriers for tourists and travellers. Source: International Business Times.

Gamification

Gaming is one of the biggest applications for augmented reality. More and more industries and businesses are seeing the potential of AR gaming in driving customer engagement and conversion. Remember when Pokemon Go took the world by storm? Users travelled to different locations to ‘catch ‘em all’ and unlock new features using AR. There are lots of similar gamification applications which could be adopted to travel. e.g. The more places a tourist visits in a particular area, the more digital rewards they get to claim at hotels, food outlets etc. It’s an innovative way for a business to drive more traffic to their website or store front. 

Interactivity with hotels

AR is helping add a layer of engagement with hotel guests. Travel planners are using AR to explore accommodation. Marriott Caribbean and Latin America resorts recently launched an app that allows prospective travellers to virtually explore their eight properties through an AR ‘portal’ from the comfort of their own home.

Education

While wandering the streets of a new city, AR can present us with background information and context of what we’re looking at. Walking past the Sagrada Familia may unlock stories about Gaudi or take you through the meaning behind the architectural design at different points around the site.

Lonely Planet has been on the bandwagon since 2010, creating a travel guide for 25 cities complete with maps and an AR camera which provides historical context for specific places.

Augmented Reality Tourism contextual information
Move over tour guides! Augmented reality has the ability to deliver contextual information in real time. Source: ThinkMobiles

Wayfinding

It’s a struggle for many – trying to navigate using mobile GPS but not being sure if you’re looking at the map the right way around. That will soon be a problem of the past, as announced by Google at their 2018 I/O Developer Conference. AR Wayfinder technology will mean that the directions will appear on-screen as a device is held up to view the surroundings. Hallelujah! Travellers will now be able to navigate around new destinations much easier. 

Interested to explore how immersive media can amplify your business? Contact us today!